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Building Corporate Partnerships
Introduction
How To Use This Course (3:17)
Introduction to Building Powerful Corporate Partnerships (2:53)
Corporate Money in the Larger Context
Corporate Money In Context
Student Canvas: Corporate Screening Policy
Quiz: Corporate Money in Context
Shared Value & Identifying Assets
Building Shared Value (3:17)
Identifying Your Assets: Employee Engagement (5:37)
Identifying Your Assets: Community Engagement (2:44)
Identifying Your Assets: Value Chain Integration (4:42)
Identifying Your Assets: Brand Perception (3:55)
Student Canvas: Asset Mapping
Quiz: Shared Value & Identifying Assets
Founder Stories: Our Strongest Assets (1:44)
Finding Alignment
Finding Alignment with Corporate Partners (3:53)
Student Canvas: Finding Alignment
Quiz: Finding Alignment
Building Your Partnerships Funnel
Lead Identification and Development (2:26)
Student Canvas: Generate 10 Leads
Student Canvas: Build Your Funnel & Engagement Process
Quiz: Building Your Partnerships Funnel
Founder Stories: Building Our Sales Funnel (2:37)
Building Your Sales Funnel (2:44)
Outreach & Relationships
Outreach: Research and Email #1 (3:42)
Student Canvas: Draft & Send Outreach Email
Student Canvas: Practice Making the Ask
Outreach: During the First Meeting (2:00)
Student Canvas: Practice Stewardship
Quiz: Outreach & Relationships
Founder Stories: The First Meeting (5:57)
Outreach: After & Follow Up (2:26)
Wrap Up
8 Steps to Building Strong Corporate Partnerships (2:22)
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Identifying Your Assets: Employee Engagement
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